"SOIA & KYO personifies the beauty of simplicity, allowing our clean, contemporary, timeless signature style to speak for itself."
- Ilan Elfassy
Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond. Today, SOIA & KYO’s aesthetic of “beauty is found in simplicity” has led to outerwear that caters to all product categories 12 months out of the year, making it an accessible brand for everyone.
Effortless femininity is in full bloom at soia & kyo for spring + summer 2019, with fresh-picked styles in a revitalized colour palette. Fields of flowers inspire feelings of lighthearted simplicity, playfulness and fun, breezing through the season’s key silhouettes like a breath of fresh air.EXPLORE +