We’ve teamed up with Hollywood’s top stylist, Joseph Cassell to give you the inside scoop on our Fall & Winter ’18 collection
Ever wish you had a celebrity stylist to help transition your wardrobe from summer to fall? Now you can with Joseph’s hand-picked must-haves available for pre-order now!
The fabrications are rich yet subtle. The tailoring is impeccable.
The EMMY blazer: A timeless and tailored blazer woven in our signature luxe velvet fabric. Hip length, features a notch collar with peak lapel and a single button front closure.DISCOVER >
The FARA blazer: This must-have and soon to be fan favorite is a double-breasted blazer made in our signature luxe velvet fabric. Perfect for on-the-go wear and travel, pair with your favorite pumps or effortless sneaks.DISCOVER BLAZERS >
prince de galles
Everything is done with intention,
and you can feel it when you wear the garments
The FABRIANA-P blazer: Effortlessly classic, this double-breasted blazer is crafted from our signature soft-to-the-touch prince de galles fabric. Designed as an elongated blazer perfect for day or night and weekend fun.DISCOVER FABRIANA-P >
The KIMI-FX coat: It’s all about multi-ways of wear, versatility that is effortless and timeless. Introducing our 2-in-1 coat that can be worn as a coat and a cape. Designed with our signature prince de galles wool fabric.DISCOVER KIMI-FX >
Layer, layers and layers, need I say more?!
The ANNABELLA coatigan: Where coat meets cardigan, making it the ultimate layering piece. This is a light weight extension to any outfit, can be worn as a stand-alone or pair with a vest, coat and blazer, the choices are endless.DISCOVER ANNABELLA >
High-end construction and style at an affordable price
The HEIDI leather jacket: This wardrobe staple can be worn two ways, below or above the waist with a removable peplum hem. The soft-to-the-touch leather will mold to your silhouette and is constructed with stretch lining for easy mobility.DISCOVER HEIDI >
I’ve had several instances where I’ve put a coat on a client, and the other members of the glam squad, hair and makeup people, end up buying the same product because they love it so much.
The IVONNE coat: A modern knee length relaxed fit embossed wool jacket. Our signature embossed wool provides comfortable warmth in a streamlined silhouette, while raglan sleeves add ease of movement to this minimalist, yet luxurious wardrobe staple.DISCOVER IVONNE >
The RUBINA coat: A maxi length, classic wool coat with removable fur trim. Figure-flattering minimalist appeal. The waist belt accentuates the silhouette and is designed with a notch collar. Wear belted for easy sophistication or open for laid-back style.DISCOVER RUBINA >
The ADELAIDA-FX coat: A maxi length coat made with our signature hand crafted unlined double face wool. Roomy patch pockets, rolled-up cuffs and side slits make this versatile style the ultimate layering piece. Wear belted for effortless sophistication or open for a modern flair.DISCOVER ADELAIDA-FX >
I remember seeing SOIA & KYO’s first lookbook and being blown away because even the puffy coats were cool. If you can make a puffy coat look chic and stylish, then you’ve mastered the game
The BRINEY jacket: A water-repellent and water-resistant sporty down bomber jacket with large hood. Styled with zipper openings at the sleeves for comfort and easy movement. The perfect jacket for on-the-go wear and travel.DISCOVER BRINEY >
About Joseph @josephcassell1
After earning his degree in musical theater and opera performance in Nashville, Joseph Cassell chose a career behind the scenes in the recording industry as an A&R director and producer. He soon began styling his own artists for photoshoots, album packaging and video shoots. After 12 years in the music business, he started his own company, providing imaging and wardrobe services to celebrity clientele, record labels and ad agencies.
Over the past 15 years he has styled numerous fashion shoots, music world tours and award-winning music videos. Joseph has designed for film and television as well as created iconic looks for major advertisers in global print and commercial campaigns shot by top industry photographers and directors. He sees collaboration with clients, designers and his staff as the key to his success. Joseph’s celebrity clients include Kerry Washington, Lydia Hearst and Maren Morris. Joseph lives in Los Angeles.