behind the scenes SS18 campaign


Like the ocean tide caressing the shifting sands, spring/summer 2018 carries ashore the signature style of Soia & Kyo with natural ease. embrace the light, airy luxury that ushers in a new season of effortless versatility as you stroll along the sun-kissed beaches of Malibu with us.

drifting languidly along the iconic California coastline, the breezy charm of Malibu sends waves of inspiration through our newest collection. Secluded stretches of sand and untouched landscapes inspire silhouettes of elegant dusters, fluid windbreakers, effortless trenches, soft-touch coatigans and figure-flattering blazers.

soft neutrals and delicate pinks convey elemental warmth as they infuse with sky blue and silver, while marina blue and rich shades of bonsai add refined accents to the collection. Soia & Kyo personifies the beauty of simplicity, allowing our clean, contemporary, timeless signature style to speak for itself.