Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond. Today, SOIA & KYO’s aesthetic of “beauty is found in simplicity” has led to outerwear that caters to all product categories 12 months out of the year, making it an accessible brand for everyone.


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