Beauty in Simplicity
Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond.
Fall + Winter '22 Collection
SOIA & KYO FW'22 seeks optimism, celebration and the pleasure of our daily experiences. The stories within our collection place an emphasis on being present, in the moment, and not taking the small pleasures of life for granted, all while being prepared for whatever the environment may bring.
For every body, shape and size
Best known for our refined versatile outerwear, new this Fall + Winter 2022 season we have enhanced our size range to encompass sizing XXS to 3X in our most coveted styles, further solidifying our dedication to size inclusivity. Each SOIA & KYO piece is designed, to be a versatile, accessible luxury wardrobe essential for every type of woman.
100% Fur Free
Beyond the acceleration of sustainability efforts across the brand, we have been phasing out fur over the past few years and have recognized the importance to replace fur entirely and permanently. We are happy to say that with this ever-growing initiative, SOIA & KYO has been 100% fur free since 2002 and we continuously take inspiration from the adapting world.