Beauty in Simplicity
Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond.
For every body, shape and size
Best known for our refined versatile outerwear, new this Spring + Summer 2022 season we have enhanced our size range to encompass sizing XXS to 3X in our most coveted styles, further solidifying our dedication to size inclusivity. Each SOIA & KYO piece is designed, to be a versatile, accessible luxury wardrobe essential for every type of woman.
100% Fur Free
Beyond the acceleration of sustainability efforts across the brand, we have been phasing out fur over the past few years and have recognized the importance to replace fur entirely and permanently. We are happy to say that with this ever-growing initiative, SOIA & KYO has been 100% fur free since 2002 and we continuously take inspiration from the adapting world.
Spring Summer '22 Collection
Our SS '22 collection takes inspiration from a continuously adapting world and brings optimism in renewal with an undertone of calm and familirarity. Our neutral soft tones Ivory, Sand, Custard and Sage evoke longevity, wellness and comfort while our vivid tones like Emerals, Hibiscus and Mandarin convey movement, evoke joy and the revival of creativity. Together, they create a mood-boosting energy.