Simplicity is...
The jacket that takes you from day to night.
The artful craftsmanship of a timeless collection.

Beauty is...
Owning your unique style.
Embracing yourself just as you are.

Celebrate the beauty in simplicity, celebrate the beauty in you.

Ilan Elfassy

OUR HERITAGE

Our story begins with Founder and Creative Director Ilan Elfassy. Having always wanted to start his own fashion label, in 2004 his dream became a reality with the creation of SOIA & KYO. His focus on luxurious fabrics, refined construction, effortless wear and versatile styling made SOIA & KYO a global brand, with collections that have expanded online, throughout North America and beyond. Today, SOIA & KYO’s aesthetic of “beauty is found in simplicity” has led to outerwear that caters to all product categories 12 months out of the year, making it an accessible brand for everyone.

FW'21 INSPIRATION

FW ‘21 rediscovers familiarity in comfort and a newfound appreciation of our surroundings through layerable pieces like soft novelty wools, cozy faux furs, transeasonal mixed media and elevated downs. Revisiting and reinventing time spent outdoors with one another inspires practical pieces that ensure you are only a layer away from whichever direction you are called to.

EXPLORE +
SOIA & KYO
SOIA & KYO
SOIA & KYO
SOIA & KYO
SOIA & KYO
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Contact US

LET US HELP YOU

We’d love to hear from you.

Whether you have questions,
need style advice or simply want to chat!

1-855-588-5287 (Toll free)

SHOP@SOIAKYO.COM
soiakyo

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